Sharing just a little warmth with the family of a sick child can make a big difference. It can make them feel stronger, more hopeful and a little more human – and make you feel good inside, too.
We kicked off renewed fundraising efforts at the Ronald McDonald House of Chapel Hill with a series of videos about what it feels like to give.
Fold-out direct mail pieces mirror the act – and feeling – of opening up oneself and embracing a good cause.
To support a summer fundraising push for RMH Chapel Hill, this evolution of the campaign brings “the warmth inside” to the outside world. These direct mail pieces seek to connect the feeling of giving more specifically to the warmth and nostalgia of summer memories.
