To boost its hometown presence, Norfolk Southern partnered with the Atlanta Braves and Atlanta United.
That presented a challenge: how do you stand out in a crowded stadium filled with branded signage and truly connect with fans?
That presented a challenge: how do you stand out in a crowded stadium filled with branded signage and truly connect with fans?
“Delivering Wins” became the central idea that bridged the railroad’s operational excellence to the city’s competitive spirit and sense of pride.
“Atlanta Goes Yard” hits both ways. It's a classic home run call and a tribute to the infrastructure that keeps the city moving.
A Norfolk Southern locomotive took over the mega-column in United colors, turning “Delivering Wins by the Ton” into a tribute to both the team and the city.