Headquartered in Atlanta, NSÂ wanted to strengthen its connection to the city through partnerships with the Braves, Falcons and Atlanta United.
We built a platform around a shared truth: railroaders and athletes both deliver.
We built a platform around a shared truth: railroaders and athletes both deliver.
Atlanta United
A broadcast spot that aired during Atlanta United matches on Apple TV, showing how railroaders and players both "deliver wins by the ton."
Atlanta Braves
"Atlanta Goes Yard" transformed a familiar baseball phrase into a celebration of the team and the city.
And when the Braves won at home, NS was part of the celebration.
Atlanta Falcons
"Atlanta Moves the Chains" connected the team's pursuit of first downs with Norfolk Southern's role in keeping Atlanta moving.